10am -1.30pm AEDT
12pm -3.30pm NZDT
Day One - Tuesday 26 October 2021
10:00
Welcome from Corinium and the Chairperson
Speaking:
Welcome from Corinium and the Chairperson
August 25 | 10:00 - 10:05
Speaking:
10:05
Keynote Panel Discussion: The state of play in digital and B2b eCommerce – How brands are pivoting to meet changed consumer behaviour
- How COVID has increased broader consumer demand for purchasing online
- How B2B marketing and sales have had to change in the wake of COVID
- Understanding what products can be best served by an eCommerce B2B platform
- How COVID threw out marketing forecasts, and how do we plan from here?
- To what extent is the trend towards online purchasing here to stay?
Speaking:
Kirat Khara
Head of eCommerce, Lenovo
Amanda Green
Head of Digital, Laminex Australia
Jason Lei
Managing Director, Forge Hardware
Kelli Odell
National Sales Manager, Lyre's Spirit Co
Keynote Panel Discussion: The state of play in digital and B2b eCommerce – How brands are pivoting to meet changed consumer behaviour
August 25 | 10:05 - 10:40
- How COVID has increased broader consumer demand for purchasing online
- How B2B marketing and sales have had to change in the wake of COVID
- Understanding what products can be best served by an eCommerce B2B platform
- How COVID threw out marketing forecasts, and how do we plan from here?
- To what extent is the trend towards online purchasing here to stay?
Speaking:
10:40
How to design your eCommerce offering to ensure a smooth customer journey
- Managing distributor relationships while selling online direct to customers
- Never losing sight of relationship building, pricing, product, marketing and branding
- Putting the right platform in place for eCommerce and online catalogues
- Connecting your eCommerce site to our customer’s procurement system
- Digitising the contract process - what is required to do this effectively?
- How are businesses selling to multi-generational buyers?
Speaking:
Corbin Murakami
Director of Product Management, Liferay Commerce
How to design your eCommerce offering to ensure a smooth customer journey
August 25 | 10:40 - 11:05
- Managing distributor relationships while selling online direct to customers
- Never losing sight of relationship building, pricing, product, marketing and branding
- Putting the right platform in place for eCommerce and online catalogues
- Connecting your eCommerce site to our customer’s procurement system
- Digitising the contract process - what is required to do this effectively?
- How are businesses selling to multi-generational buyers?
Speaking:
11:05
Panel discussion: The B2B Commerce Renaissance - The Rise and Rise of the B2B Marketplace
Speaking:
Cheryl Jones
Senior Solutions Consultant, Mirakl
Nati Harpaz
Founder, TradeSquare
Alison Murphy
Head of Digital Transformation, Legend
Andrew Aoukar
Senior Manager, PwC Australia
Panel discussion: The B2B Commerce Renaissance - The Rise and Rise of the B2B Marketplace
April 16 | 11:05 - 11:45
Speaking:
11:45
How to support your customers through the new digital B2B experience
- What to do when your customers still want have a fully manual transaction
- What communication they need pre-purchase, during purchase and post-purchase
- Why you need to constantly learn and improve throughout the roll-out
Speaking:
Alice Fitch
Founder, Whola
How to support your customers through the new digital B2B experience
August 25 | 11:45 - 12:10
- What to do when your customers still want have a fully manual transaction
- What communication they need pre-purchase, during purchase and post-purchase
- Why you need to constantly learn and improve throughout the roll-out
Speaking:
12:10
Adopting valuable B2C strategies as a B2B company
B2B purchase decision is a complex process, especially when it involves six to 10 decision-makers. But what isn’t different, in terms of B2B marketing, is how people want to be treated by the brands they’re buying from. After all, B2B buyers are just individuals, whose expectations have been heavily influenced by B2C standards. Listen to dotdigital's Head of Partnerships APAC, Ian Tilson, as he delves into key strategies you can employ to bring B2C strategies to your B2B buyers.
Speaking:
Ian Tilson
Head of Partnerships APAC, dotdigital
Adopting valuable B2C strategies as a B2B company
April 16 | 12:10 - 12:35
B2B purchase decision is a complex process, especially when it involves six to 10 decision-makers. But what isn’t different, in terms of B2B marketing, is how people want to be treated by the brands they’re buying from. After all, B2B buyers are just individuals, whose expectations have been heavily influenced by B2C standards. Listen to dotdigital's Head of Partnerships APAC, Ian Tilson, as he delves into key strategies you can employ to bring B2C strategies to your B2B buyers.
Speaking:
12:35
Panel discussion: Aligning your marketing systems to achieve a digital omni-channel solution that takes clients and suppliers on an integrated and buyer-friendly journey
Speaking:
Chris Saxby
Brand, Marketing & Communications Business Partner, Aurecon
Trent Lidstone
ASIA Digital Service Lead, 3M
Kristie Fankhauser
Founder and Managing Director, Material Difference
Gai Le Roy
CEO, The Interactive Advertising Bureau
Panel discussion: Aligning your marketing systems to achieve a digital omni-channel solution that takes clients and suppliers on an integrated and buyer-friendly journey
August 25 | 12:35 - 13:00
Speaking:
1:15
Managing cultural change internally in order to imbed a digital first workforce
- Why IT, sales, marketing and operations all need buy-in for your B2B transformation
- Measuring employee engagement and supporting them through the transformation
- Role to be played by agile methodologies in your roll out
- What educational support does your team need to effectively imbed the new processes?
Speaking:
Anna Campbell
People and Transformation Expert
Managing cultural change internally in order to imbed a digital first workforce
August 25 | 13:15 - 13:40
- Why IT, sales, marketing and operations all need buy-in for your B2B transformation
- Measuring employee engagement and supporting them through the transformation
- Role to be played by agile methodologies in your roll out
- What educational support does your team need to effectively imbed the new processes?
Speaking:
1:40
Case Study: Accelerating digital transformation of B2B sales
Successfully integrating digital and in-person experiences
Speaking:
Wayne Armstrong
Head of Digital Channels, PlaceMakers
Case Study: Accelerating digital transformation of B2B sales
June 3 | 13:40 - 14:05
Successfully integrating digital and in-person experiences
Speaking:
2:05
End of the B2B eCommerce Show - Day 1
End of the B2B eCommerce Show - Day 1
August 25 | 14:05
Speaking:
Day Two - Wednesday 27 October 2021
10:00
10:05
eCommerce Leadership Panel: Driving a culture for leading growth in your eCommerce business
- How to identify the opportunities to grow B2B eCommerce at scale
- Where should eCommerce sit (Sales, Marketing, IT)? Or across all of them?
- Where and how you should be growing - What metric should you looking at?
- Building the right teams internally
- Why marketing, sales, IT, CX and operations have to be in lock-step in a B2B eCommerce transformation
- Handling unevenness between verticals - when some products people are uncomfortable purchasing online
- Getting management buy-in: Methods for demonstrating the value of an automated B2B experience
Speaking:
Jason Greenwood
B2B eCommerce Specialist
Tridoshanjay Jain
Ecommerce Manager for ANZ region, Haynes
Brandon Soo
Head of eCommerce, Total Tools
Jon Tidd
Chief Customer Officer, Superloop
eCommerce Leadership Panel: Driving a culture for leading growth in your eCommerce business
August 25 | 10:05 - 10:45
- How to identify the opportunities to grow B2B eCommerce at scale
- Where should eCommerce sit (Sales, Marketing, IT)? Or across all of them?
- Where and how you should be growing - What metric should you looking at?
- Building the right teams internally
- Why marketing, sales, IT, CX and operations have to be in lock-step in a B2B eCommerce transformation
- Handling unevenness between verticals - when some products people are uncomfortable purchasing online
- Getting management buy-in: Methods for demonstrating the value of an automated B2B experience
Speaking:
10:45
Building the future of B2B commerce with B2B Edition and BundleB2B
When assessing the success of their ecommerce platform, B2B merchants are putting speed, scalability, and connectivity at the top of the list. Join Fiona and Alec as they discuss these key problem areas and the tools that can provide the best solutions.
Speaking:
Fiona Norton
Product Marketing Manager, BigCommerce
Alec Berkley
Co-Founder & Director of Business Development, BundleB2B
Building the future of B2B commerce with B2B Edition and BundleB2B
April 16 | 10:45 - 11:10
When assessing the success of their ecommerce platform, B2B merchants are putting speed, scalability, and connectivity at the top of the list. Join Fiona and Alec as they discuss these key problem areas and the tools that can provide the best solutions.
Speaking:
11:10
The role of content in supporting customers pre and post-sale
When you scale back on face to face contact, the role of video and other content in explaining how to use your products is crucial. As customer trend towards acquiring more and more information about a product digitally, your advertising and product information must cut through the noise. This session will take a look at how your content and branding can help you stand out from your competitors and support new and existing customers in their purchasing decisions.
Speaking:
Jeremy Krause
Chief Innovation and Disruption Officer, Global Media Brands
The role of content in supporting customers pre and post-sale
August 25 | 11:10 - 11:35
When you scale back on face to face contact, the role of video and other content in explaining how to use your products is crucial. As customer trend towards acquiring more and more information about a product digitally, your advertising and product information must cut through the noise. This session will take a look at how your content and branding can help you stand out from your competitors and support new and existing customers in their purchasing decisions.
Speaking:
11:35
How to properly plan a successful large-scale digital transformation for your B2B ecommerce business
- Operationalising a customer first strategy: Setting short, medium and long term goals
- Measuring and demonstrating ROI on eCommerce efforts
- Talking to customers to ensure you are delivering exactly what they want from your ecommerce offering
- Why collaborating with all relevant stakeholders - from sales and marketing to supply chain and operations – is so crucial to your digital transformation success
Speaking:
Jason Greenwood
B2B eCommerce Specialist
How to properly plan a successful large-scale digital transformation for your B2B ecommerce business
April 16 | 11:35 - 12:20
- Operationalising a customer first strategy: Setting short, medium and long term goals
- Measuring and demonstrating ROI on eCommerce efforts
- Talking to customers to ensure you are delivering exactly what they want from your ecommerce offering
- Why collaborating with all relevant stakeholders - from sales and marketing to supply chain and operations – is so crucial to your digital transformation success
Speaking:
12:20
Engage beyond the Engagement - Leveraging the power of social media to grow & convert B2B relationships
In this session we will explore:
- How to build a cult brand on the right social platforms
- How to approach businesses like they are people
- How to leverage LinkedIn, our greatest untapped social resource
- How to showcase obsessed customers & super fans to close B2B deals
- How to get to the right person in every organisation
- How to personalise online interactions using 1stperson positioning
- How to onside those who have the ear of the decision makers
- How to upend the B2B food chain by empowering internal ambassadors
- How to scale properly by making content that actually converts
- How to be seasonal to ensure your pitch is relevant
- How to cut through the noise to be the star of the show
Speaking:
Josh Howard
CEO & Founder, Single Use Ain't Sexy
Engage beyond the Engagement - Leveraging the power of social media to grow & convert B2B relationships
April 16 | 12:20 - 12:45
In this session we will explore:
- How to build a cult brand on the right social platforms
- How to approach businesses like they are people
- How to leverage LinkedIn, our greatest untapped social resource
- How to showcase obsessed customers & super fans to close B2B deals
- How to get to the right person in every organisation
- How to personalise online interactions using 1stperson positioning
- How to onside those who have the ear of the decision makers
- How to upend the B2B food chain by empowering internal ambassadors
- How to scale properly by making content that actually converts
- How to be seasonal to ensure your pitch is relevant
- How to cut through the noise to be the star of the show
Speaking:
12:45
Adopting a customer-centric digital transformation
When selling online, it’s easy to get bogged down in the technical capabilities and operations expectations. But ultimately, it is still people selling to people, and customer experience plays a crucial role in ensuring those customers return again and again.
- Ensuring you have systems in place for the voice of the customer and continues improvement
- Capturing which processes and aspects are working for customers and which need improvement
- Ensuring a good customer experience is achieved at every step of the purchasing and delivery journey
Speaking:
Kirti Desai
Chief Digital & Innovation Officer, The Real Estate Institute of New Zealand (REINZ)
Adopting a customer-centric digital transformation
August 25 | 12:45 - 13:10
When selling online, it’s easy to get bogged down in the technical capabilities and operations expectations. But ultimately, it is still people selling to people, and customer experience plays a crucial role in ensuring those customers return again and again.
- Ensuring you have systems in place for the voice of the customer and continues improvement
- Capturing which processes and aspects are working for customers and which need improvement
- Ensuring a good customer experience is achieved at every step of the purchasing and delivery journey
Speaking:
1:10
Starting from the customer and working backwards: What it really means to listen and understand your customers
Speaking:
Alan Sharvin
Head of Digital, Reece Group
Starting from the customer and working backwards: What it really means to listen and understand your customers
April 16 | 13:10 - 13:35
Speaking:
1:35
Close of the B2B eCommerce Show Online
Close of the B2B eCommerce Show Online
August 26 | 13:35